McMinnville, Oregon — December 26, 2024 — James Eastwood has been appointed vice president of marketing and communications for The Springs Living. In this role, Eastwood spearheads brand strategy, creative direction, and marketing campaigns while fostering innovation and supporting the organization’s 20 senior living communities across the Pacific Northwest.
“James brings extensive experience in leading marketing teams throughout his career,” said Brenda Connelly, president of The Springs Living. “His collaborative methods and forward-thinking approach create the optimal combination for building teams and empowering them toward successful outcomes.”
Eastwood brings two decades of marketing experience to the position, having most recently served as head of marketing for the Americas with Milestone Systems, a video software company based in Lake Oswego, Oregon. Previously, he served as vice president of marketing for Oregonian Media Group in Portland and as a brand marketing consultant and strategist for companies like Adidas, Red Bull, the University of Oregon, and the San Jose Earthquakes. A native of London, England, Eastwood graduated cum laude from San Francisco State University in California with a Bachelor of Arts in English writing composition.
The Springs Living
Based in McMinnville, Oregon, The Springs Living serves older adults in Oregon, Montana, and Washington. Each community represents a unique combination of design, amenities, and services, including independent living, assisted living, and memory care. Since its founding in 1996, the organization has been committed to delivering quality service and fostering an enrichment culture to help older adults live life to its fullest.
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Media Contact
The Springs Living
